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PhotoWorks, an American Greetings Corp. (NYSE: AM) company, has re-launched its Web site with a fresh look, enhanced navigation, and great new products. The popular site makes it easy for shoppers to personalize and create unique, high quality cards, books, calendars and other gifts with their favorite digital photos.
Consumers come to the site looking to capture a moment in time, and create a beautiful gift to commemorate it. The great product variety that shoppers have come to expect from PhotoWorks is uniquely accentuated with the creativity of American Greetings artists, and now new tools and a strategic re-organization make finding that perfect gift as simple as ever.
“Our consumers are looking for an easy way to make something that is truly unique, and the combination of American Greetings creativity and the personal touch of consumer’s favorite photos offers the perfect solution,” said Sally Babcock, senior vice president and general manager at PhotoWorks. “Now with the updates we have made, browsing for and creating these memorable gifts is even easier, and more enjoyable.”
These updates required the skills of a cross-functional team willing to think outside the box to come up with solutions that would really enhance the experience for shoppers. To ensure success, the team utilized a variety of initiatives including usability testing, customer feedback, and an analysis of industry best practices to determine where improvements where needed.
Specific updates include improved navigation, a new search function to make finding products a snap, easier access to help, more robust merchandising to guide product selection, faster uploads, simplified photo sharing, streamlined ordering and much more.
In addition to the fresh look and increased efficiency, the site also features creative new products for shoppers to enjoy. With the holiday season right around the corner, original photo gifts are being introduced that are perfect for any recipient. Highlights include an exclusive collection of Papyrus photo cards, featuring elegant designs from the popular greeting card brand, along with new photo books, calendars, holiday cards, coffee mugs, mouse pads, cutting boards and more
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There are times in our lives where we need a gift to be dynamic and unique. A run-of-the-mill shirt, picture frame or gift card just will not do. You need “WOW”! That is when you need PhotoWorks by American Greetings.
With, literally, 100’s of options you will find the perfect gift…for your loved one and for yourself! I know that I did.
I had a blast and spend a long time at the PhotoWorks site as I created different books prints, cards and gifts with pictures of my family. PhotoWorks allows the user to create gorgeous photo books in sizes from 4″x4″ all the way up to 12″x12″…plus they have the new and sensational Photo Works Studio which is the newest and easiest way to create beautiful photo books. Combining your photos with American Greetings creativity to create personal works of art.
Deciding on the size of the book is probably your easiest step. You have numerous options for the book cover, the background, the layout pattern and on and on. YOU could create a specific masterpiece for each member of your family. Think of the gift ideas!
If you aren’t really into creating a PhotoWorks book….you could easily place your favorite photo on a mug, purse, blanket, t-shirt, calendar or mouse pad! I created two beautiful mugs that I am going to put in the IE Twins’ Easter Basket. Each mug has a personal photo, one with their daddy and one with their sister. Nothing says “Special” like your own mug for yummy hot chocolate.
I have snapped 1000’s of pictures since the twins were born 6 years ago…but very few have been printed…with the affordable pricing at PhotoWorks…my living rooms walls will not be bare much longer. Prints start as low as .09 cents!
Easter is the next big Holiday on the calendar…imagine the surprise when instead of a bag of chocolate eggs you present your loved ones with a beautiful gift from PhotoWorks!
Giveaway Opportunity Provided by M80 and American Greetings Photoworks
Opinions are strictly those of the Blog Owner.
*Information obtained from Press Release and/or website















leftovers….careful that no one took them home! My Tupperware that is…not the food, lol.


































