Gevalia Kaffe is much more than your average `cup of joe.´ It´s a Swedish-style break from the usual coffee grind. Perfected by the Swedes´ passion for quality coffee for more than 150 years, Gevalia is an exquisitely rich smooth coffee experience that is never bitter. Gevalia isn´t just coffee, it´s `Kaffe´ to savor

• The Swedes know a thing or two about coffee. They know quality coffee should be savored and enjoyed. They also know you deserve a more unique/special coffee experience than what you can pick up on every street corner.
• Gevalia is a luxurious departure from the everyday, an escape from the routine cup of coffee. Whether it´s a morning ritual made just for you, or the finishing touch at a dinner party, it brings the taste of Swedish-style luxury into your home.
• In Sweden, where the citizens drink more coffee than almost anywhere else in the world, Gevalia is their preferred brand.
  • In fact, Gevalia enjoys the honor of being an official coffee of the Swedish Royal Court.

Gevalia, now available at Safeway, brings unexpected Swedish-style luxury and rich, never bitter taste to the Safeway grocery aisle.

• Gevalia has been refining the art of luxurious coffee since 1853 and has a deep history of finding and blending the finest Arabica coffee beans from locations around the world.
• Gevalia is expertly made with carefully selected beans, ground extra fine, to produce a rich coffee experience.
• Previously available online only, Gevalia is now offering its top-ten varieties in U.S. coffee supermarket aisles nationwide in 10 varieties, including roast and ground, whole bean, flavored and decaffeinated varieties:
  • Gevalia Traditional Roast (ground and whole bean):
    Gevalia Traditional Roast provides a perfectly balanced taste every time. Our most beloved blend – made of choice, mountain-grown Arabica beans – this coffee has a distinctive body and flavor with a lighter intensity. (Medium Roast).
  • Gevalia House Blend:
    A Gevalia favorite, House Blend is a robust yet never bitter coffee. This roast has a captivating aroma that is only matched by its exceptional flavor. (Medium/Dark Roast).
  • Gevalia House Blend Decaf :
    Delivering the same rich, never bitter flavor, House Blend Decaf has the same robust taste without all the caffeine. (Medium/Dark Roast).
  • Gevalia French Roast (ground and whole bean):
    Gevalia French Roast is a coffee of impressive richness and dimension, expertly crafted from prized Arabica beans grown in Colombia and Brazil. Hints of aromatic smoke give this dark-roasted French Roast blend an intense, yet uniquely satisfying flavor. (Dark Roast).
  • Gevalia Colombia:
    Grown high in the Colombian Andes, these beans produce a rich, bright and well-bodied Colombian coffee. This single origin classic is world-renowned, which is why we have sourced these beans for decades. (Medium Roast).
  • Gevalia Espresso Roast:
    Gevalia Espresso Roast is made of premium, mountain-grown Arabica beans from East Africa and Central and South America. This roast is bold and full-bodied with a hint of caramel undertones. (Dark Roast).
  • Gevalia Vanilla:
    This rich blend with vanilla flavor notes is crafted from choice mountain-grown Arabica beans, then roasted for exceptional body and flavor. Gevalia Vanilla is a flavorful and balanced experience with a heavenly aroma.
  • Gevalia Chocolate Mocha:
    Gevalia Chocolate Mocha allows you to indulge your passion for decadent flavor. Rich, velvety chocolate flavor is blended with mountain-grown Arabica beans for a sweetly satisfying experience.

With its Swedish heritage and rich, never bitter taste, Gevalia is a premium coffee unlike any other.

My Thoughts

I recently had an opportunity to try Gevalia Coffee. I had to admit that I was initially skeptical as I had previously tried Gevalia a few years ago and had not been impressed. Also, I had recently joined the stampede to a Keurig Coffee maker and I knew that the Gevalia coffee would not come in a K Cup. However, I had just purchased a new K Cup, (a device that allows the use of any coffee in the Keurig machine), so it seemed like the perfect opportunity to try both the coffee and the new device.

I received two bags of Gevalia Coffee to try; a French Roast and a House Blend. My surprises started as soon as I opened the box. The bright yellow bag that each coffee was packaged in was a welcome departure from the normally muted, earth tones of most coffee packages. It just seems like yellow is a perfect color to start the day with!

I decided to first try the French Roast as I prefer a darker coffee. As soon as I cut open the bag, a wonderful, rich coffee aroma exploded from the bag. The aroma was reminiscent of freshly roasted beans or a freshly plunged pot of French Press coffee. After several sips I was hooked. The coffee was full of rich flavor without the burnt after-taste that is found in many dark roasts. Also missing was any bitterness, which was surprising, as I anticipated that it would take a few tries to get the accurate amount of grounds for the new K Cup. I was also amazed at how well the coffee ‘stood up’ to being exposed to air while sitting in my cup. Sips taken 10 minutes after the coffee was brewed were just as enjoyable, (albeit a little cooler,) as the first few sips. Also, the coffee had a very subtle after-taste. Really, the only thing that was not a pleasant surprise about this coffee, and I’m not sure if this is good or bad, was its “thin texture”. Because of the bold flavor, I anticipated almost a “syrupy” texture to the coffee. Instead, the coffee was actually somewhat watery. I later used the French Roast in a commercial coffee maker. Using the drip method, this coffee was again a “perfect cup”…full of flavor, not bitter with a very slow “flavor decay”.

The “House Blend” did not provide as much surprise, possibly because my expectations had already been raised. The House Blend was a nice cup of coffee, well balanced, low acidity and a mild flavor. As previously mentioned, my preference is a darker roast with a strong flavor, but the House Blend would do very nicely for a change of pace.

So, Gevalia has changed my mind. I was pleasantly satisfied with the entire experience and I will certainly be keeping Gevalia in my coffee rotation in the future.

Todd
The IE Daddy

GIVEAWAY

One (1) Reader will Win Gevalia Coffee Prize Pack

• (1) sample of the House Blend from Gevalia Kaffe
• (1) sample of the French Roast Blend from Gevalia Kaffe
• A Gevalia Kaffe branded coffee mug

This is only open to my readers that do at least two of the following:

• Friend me on Facebook

• Follow me on Twitter

• Friend me on Google Friend Connect

If you are not at least two of those…then get on over there and do it then come back and enter.

Mandatory Entries:

1. Tell me what ways you follow the IE Mommy – Needs to be at least two of the ones mentioned above –
   (1 entry PER WAY YOU FOLLOW)
   
2. TWITTER - Follow the IE Mommy and and Tweet: RT – Enter to WIN a Gevalia Coffee Prize Pack @iemommy #MyBlogSpark #giveaway http://www.theiemommy.com/2012/02/24/gevalia-coffee-review (*First tweet is Mandatory)
3. Like Gevalia on Facebook and leave them a comment. Leave the link to your comment here

EXTRA ENTRIES:

1. TWITTER - Follow the IE Mommy and and Tweet: RT – Enter to WIN a Gevalia Coffee Prize Pack @iemommy #MyBlogSpark #giveaway http://www.theiemommy.com/2012/02/24/gevalia-coffee-review (One Entry, per tweet, per day)
2. Enter one of my other contests… or leave a comment on another post. = 1 entry per contest and/or post
3. Leave a comment about this giveaway on your Facebook wall. Leave the link in the comment section.
4. Post this giveaway on your blog or website. Leave me the link in the comment section.
   

Contest Ends: March 4th

*Product, prize pack, information, and giveaway have all been provided by Kraft Foods through MyBlogSpark